Effective Date: January 1, 2020

Your privacy is important to Hyundai Motor America and its parent company and affiliates (“Hyundai” “we,” “us” or “our”), as is your trust in Hyundai’s products and services. We strive to protect your privacy, while providing opportunities to receive desired information regarding Hyundai’s products, services, and offers that are relevant and useful to you. This Hyundai Motor America Mobile and Wearable App Privacy Notice (this ”Notice”) describes how we collect, use, and share your personal information when you use our mobile and wearable apps.

PLEASE REVIEW THIS Notice CAREFULLY.  When you register for or otherwise access or use THE MOBILE OR WEARABLE APP COVERED BY THIS NOTICE, you consent to our collection, use and sharing of perSonal information as described in this Notice.   

Scope and Purpose

In this this Notice, we describe how we collect, use and share the following types of information:  

This Notice is intended to supplement the Hyundai Motor America Privacy Policy (“HMA Privacy Policy”) with respect to our collection, use and disclosure of information.  For additional information about our information practices and your choices and rights regarding your personal information, please review the HMA Privacy Policy.  Your access to or use of the mobile app covered by this Notice, and any dispute over privacy, is subject to the any applicable terms and conditions, including the Connected Services Agreement (available at, which is incorporated by reference into this Notice and includes applicable limitations on damages and the resolution of disputes.  

Personal Information We Collect

The information we collect varies depending upon the circumstances.   

Categories of Personal Information. Certain laws, such as the California Consumer Privacy Act (“CCPA”) require that we disclose the categories of personal information we collect.  We may collect the following categories of personal information (as set forth by CCPA) in connection with the mobile or wearable app covered by this Notice: identifiers, such as a real name, alias, address, IP address and online identifiers, email address, account name, driver’s license number and other government identifiers, or other unique personal identifiers; mobile identifiers including phone number, device ID, and advertising ID, commercial information, including records of products or services purchased or considered or other purchase histories; internet and other electronic activity information, including, but not limited to, browsing history, search history, and your interaction with a website, application, or advertisement; geolocation of your device; profiles, inferences and trends derived from the personal information we collect. For more information about our collection, use and disclosure of personal information pursuant to the CCPA, please go to the HMA Privacy Policy.

Sources of Personal Information.  In general, we collect personal information directly from users of our mobile or wearable app, from third parties (such as dealers, platform providers, and others with whom we work with to make available the mobile app), and automatically related to your use of our mobile or wearable app.  (We may also combine this information with other personal information we collect about you.)

Information Collected from You.  We may collect information directly from you or your mobile and/or wearable device, such as when you use our app or communicate with us related to our app.

Use of Information

Generally, we use the information we collect (including personal information) for the following purposes:

Disclosure of Information

We disclose the information we collect as set out below. Other than the cases below, we will not disclose your information unless you consent in some way, including by your continued use after notice.

Affiliates, Vendors and Providers.  We share personal information with our vendors and others who we work with to make certain services available, such as:

Third Parties. We may share information, including geolocation data, with authorized dealers and select third parties.  

Business and Operational Purposes.  In addition, we may disclose information in support of our business and operational purposes, including:

Aggregate and De-Identified Information. We also may use and disclose aggregate, anonymous, or de-identified information about users for marketing, advertising, research, compliance, or other purposes.


We have implemented safeguards to protect the information we collect. However, the security of information transmitted through the Internet over telecommunications networks, or the use or storage of information on rooted/jailbroken devices, cannot be guaranteed. We are not responsible for any interception or interruption of any communications through the Internet or telecommunication network or for changes to or losses of data as a result. We are also not responsible for the loss of information as a result of use on rooted or jailbroken devices. Users of our mobile and wearable apps are responsible for maintaining the security of any password, user ID or other form of authentication involved in obtaining access to the app and their account. In order to protect you and your data, we may suspend your use of any app, without notice, pending an investigation, if any security issue arises. Access to and use of password protected and/or secure areas of any app or your associated account are restricted to authorized users only. Unauthorized access to such areas is prohibited and may lead to criminal prosecution or civil action.

Information About Children

The mobile app is not directed at children and we do not knowingly collect any personal information from children under the age of 16.  

Your Rights and Choices

You have certain rights and choices regarding your information, as well as how we communicated with you related to the mobile or wearable apps and other HMA products, services or offers. For more information about your rights and choices please review the HMA Privacy Policy.

Opting-Out.  Hyundai offers you the opportunity to opt-out from marketing communications from Hyundai, and to opt out of certain disclosures of personal information to third parties.

Reviewing, Updating and Deleting Your Information.  If you register for an account to access and use the app, you can access and update certain information we have relating to your account within your account settings. For Blue Link services, this can be done on the My Account page of  You may also update or delete your contact information by submitting a request at our Contact Us page  Please note that we may maintain copies of information that you have updated, modified or deleted, as permitted, in our business records and in the normal course of our business operations.    

California Residents.  If you are a California resident, please be sure to review the HMA Privacy Policy a for important information about your rights under California privacy laws and how to submit a request to us pursuant to these rights.

Updating this Notice

Hyundai reserves the right to change this Notice at any time. Hyundai will use, share, and disclose all personal and other user information in accordance with the Notice in effect at the time the information is collected. We will post any changes to this Notice on this page so check back frequently so that you are always aware of what information we collect, how we use it, and under what circumstances we may disclose it. Continued interaction with us following changes to these terms will mean that you accept the changes.

How to Contact Us

Please visit our Contact Us page